An engaged list of subscribers is the key to email marketing success. But it's not just about how many subscribers you have – it's about having the right people who are interested in your brand and what you have to share with them.

To help you grow your list and attract quality email subscribers, there are a few steps you need to follow. And it all begins with the sign up form.

In this article

  • Set up an email marketing campaign

  • Adding a newsletter signup

  • Add a newsletter signup section to your online store

Set up an email marketing campaign

Follow these steps to set up an email marketing campaign:

  1. Add a newsletter signup section to your online store. With a newsletter signup, you collect email addresses from your customers and store them on the Accepts Marketing tab on the Customers page in the admin. Follow the instructions below.

  2. Install the SendinBlue connector from the Shopify App Store.

  3. Use the email marketing app to create and send newsletters to your customers.

Adding a newsletter signup

Adding a newsletter signup to your online store lets you collect customer email addresses that you can use for email marketing campaigns. You can learn more about email marketing on the Shopify blog.

Although you can't email customers through your Shopify admin, you can use the Shopify SendinBlue app to send promotional emails. Email marketing apps usually work by syncing your Shopify customer data with a third-party email marketing service like SendinBlue.

How to add a newsletter signup section to your online store

All free Shopify themes have a newsletter signup section that you can add to your home page.

To add a newsletter signup section:

  1. From your Shopify admin, go to Online Store > Themes.

  2. Find the theme that you want to edit and click Customize.

  3. Click Sections.

  4. Click Add section.

  5. In the Promotional area, click Newsletter > Add.

  6. To display header text in your newsletter section, check Show header.

  7. In the Header field, enter the header text. For example, you could type "Subscribe to our newsletter".

  8. Click Save.

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